Green journalism

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A growing local interest in sustainable plants, like these South African succulents in the Taft Garden in Ojai, reflects a nationwide trend toward green-thinking. Photo courtesy of Laurence Nicklin and Plantasia Landscaping.

Having (for the most part) abandoned journalism’s historical hue of yellow, most mainstream media outlets are now jumping on the bandwagon of another color: green.

And frankly, the focus on climate change, is long overdue.

Just this week, The New York Times published a piece, written by Michael Pollan, that spun the green hype on it’s head and asked “Why Bother?” With the world already pancaked in pollution and the arctic melting like a Popsicle, Pollan questions: What will changing a couple of light bulbs really do?

It turns out, there is a reason to bother, especially because in changing your carbon footprint, you begin to change your mindset (and the mindsets of others), Pollan says.

The Times Magazine’s “The Green Issue,” published April 20, offers a bazaar of articles on acting, eating, inventing, learning, living, moving and building green, and also provides a fresh take on the future of the eco-movement.

Which, unlike yellow journalism, isn’t going away - until the planet does or until we do.

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